Globalization Consumption and Cultural Hybridization

Globalization Consumption and Cultural Hybridization

By: Mohamad Afifi Bin Yahaya

Globalization consumption is a process by which people for the whole world are incorporated into a single world society, demand and exposed to the same needs. This is so called as global society. In this context, people normally will adapt and adopt other cultures while maintain their own traditional way.

Cultural hybridization is the blending of elements from different cultures (Pieterse, 2015). Cultural Hybridization is occurred when people mix traditional arts, mass communication, and popular culture in new way.

Besides, it is also a process of enabling people to express personal and cultural identities that are different from existing ones. Cultural hybridization is obviously related to the issue in globalization studies.

Hybridization is dissimilar from integration, in which interdependencies build up. Although trends toward cultural integration and hybridization are not always positive, it has created to a new concept of the way people life.

Reference

Pieterse, J. N. (2015). Globalization and Culture. California: Rowman & Littlefield.